Hi there! My name is Smith. I have been working around in this toy shop for over a decade and I believe that as of now I am the best person around to show you the place and help you with any queries that you may have.
Toys sell according to the trends:
Before I take you section on section let me make it clear to you that toys per se are always sold throughout the year. So, there is no season as such and toy stores across the world come out with good offers but it is only to flush out the stagnating stocks.
Now, one thing very interesting about toys is that even though there are no seasonal sales the trends in the toy markets are extremely important.
A movie toy:
A movie toy, for instance, will instantly become a hit if the movie is well received at the box office and it catches the fancy of the people and the children alike.
Most of the movie merchandise is educational in value and that is how they create a balance in education and commerce.
Advertisement campaigns play a big part too:
Parents who watch the tube and find out about an educational toy are quite keen to buy it for their toddlers if they think that the budget suits them too. In general, there is a big demand for educational toys.
Last week, we have received a big consignment of dollhouses that are extremely educative in nature. The child can even assemble and disassemble the dollhouse herself. Also, there are various activities like counting, matching animals with their sounds etc that a baby doll can do inside the house. The best part, however, is that it is not specific to girls. The company has consciously avoided using the colors pink, red and purple so that it does not get slotted into a girl plaything. I think that is one of the best strategies to boost sales as well as to bust the myth that only girls can play with dollhouses! What do you think?